Case Studies

Our extensive research and insights have helped brands engage communities and market to them successfully. Our relationship-driven approach to in-community brand engagement activities have helped foster loyalty and propel brand growth.

Excellence in Strategic & Advisory Services

Clorox

Strategic Sponsorship Framework

Clorox was looking to increase their brand awareness as a trusted disinfectant partner to consumers and customers through the pandemic.

FMG advised and developed a strategic sponsorship framework that partnered with communicated their brand promise of making events safer.

Kids Help Phone

Media Asset Library

Kids Help Phone (KHP) was looking to revitalise their asset library to increase relevancy and more effectively provide content crucial to the support of mental well-being of youth across Canada.

FMG built a mixed media asset library of mental health promotion assets developed by Black, Indigenous, and People of Colour creators in Canada. The creative provided an authentic perspective of BIPOC youth in Canada and delivered significant traffic to the RISE section of the website

Excellence in Sponsorship Evaluation

Dairy Farmers of Ontario

Go-To-Market Plan

Dairy Farmers of Ontario(DFO) was looking to establish a sponsorship strategy to increase relevance with teens.

FMG built a Go-To-Market plan that included strategic sponsorship framework, that supported the launch of its Milk Up brand positioning. FMG aligned their sponsorship investments across sport and entertainment resulting in an increased awareness and following of its core teen target