Case Studies

Our extensive research and insights have helped brands engage communities and market to them successfully. Our relationship-driven approach to in-community brand engagement activities have helped foster loyalty and propel brand growth.

Excellence in Strategic & Advisory Services

Clorox

Strategic Sponsorship Framework

Strategic Sponsorship Framework

Amid heightened demand for health safety during the pandemic, Clorox sought to reinforce its position as a trusted disinfectant leader among consumers and commercial clients. FMG spearheaded the development of a Strategic Sponsorship Framework designed to align the brand with high-visibility events and partnerships, directly communicating its commitment to “making every space safer.”

Key Contributions:

Brand Promise Integration: Anchored sponsorships in Clorox’s core mission, linking its disinfectant solutions to pandemic-era safety needs for events, workplaces, and public venues.
Partnership Strategy: Leveraged partnerships with major event organizers and sports leagues to amplify Clorox’s role in enabling safe gatherings.
Audience Engagement: Deployed targeted campaigns highlighting Clorox’s expertise, transforming sponsorships into platforms for education and trust-building.

Outcome: The framework elevated Clorox’s perception as an essential partner in health safety, driving measurable lift in brand visibility and credibility among consumers and B2B decision-makers.

Kids Help Phone

Media Asset Library

Youth-Centric Mental Health Asset Library
To better address the evolving mental health needs of Canada’s diverse youth, Kids Help Phone (KHP) sought to modernize its resource library with culturally resonant content that empowered young people. FMG designed and executed a mixed media asset library focused on mental health promotion, prioritizing authenticity and representation to strengthen trust and engagement.

Key Contributions:

BIPOC-Led Creative Development: Partnered exclusively with Black, Indigenous, and People of Colour creators to produce relatable, culturally relevant content, ensuring the perspectives of marginalized youth were authentically elevated.
Targeted Audience Alignment: Curated videos, articles, and multimedia tools that directly addressed the unique mental health challenges faced by BIPOC youth, fostering inclusivity and accessibility.
Strategic Content Distribution: Optimized assets for KHP’s RISE platform, a dedicated hub for equity-focused mental health resources, to drive engagement and user traffic.

Outcome: The revitalized library saw a significant increase in traffic to the RISE platform, positioning KHP as a leader in equitable mental health support. By centering BIPOC voices, the initiative deepened trust with underrepresented communities and amplified the organization’s relevance among Canadian youth.

Excellence in Sponsorship Evaluation

Dairy Farmers of Ontario

Go-To-Market Plan

Teen-Centric Sponsorship Strategy
To reconnect with a rapidly evolving teen demographic, Dairy Farmers of Ontario (DFO) aimed to revitalize its brand relevance through targeted sponsorships. FMG crafted a Go-To-Market Plan anchored in the Milk Up brand positioning, leveraging partnerships in sports and entertainment to authentically engage teens and amplify awareness.

Key Contributions:

Brand-Aligned Sponsorship Framework: Designed a strategy that tied DFO’s Milk Up campaign to high-energy, teen-centric events and platforms, reinforcing milk as a dynamic, youth-oriented choice.
Sports & Entertainment Partnerships: Secured and activated sponsorships in leagues, music festivals, and digital entertainment spaces frequented by teens, ensuring visibility in culturally relevant environments.
Audience-Centric Activation: Developed immersive campaigns (e.g., social media challenges, athlete collaborations) to drive peer-to-peer engagement and foster community around the Milk Up brand.

Outcome: The strategy drove measurable growth in brand awareness and affinity among teens, with Milk Up gaining traction as a modern, energetic lifestyle choice. Sponsorship activations generated heightened social media engagement and solidified DFO’s connection with a younger, trend-forward audience.

Case Studies

Excellence in Strategic & Advisory Services

Clorox

Strategic Sponsorship Framework

Kids Help Phone

Media Asset Library

Excellence in Sponsorship Evaluation

Dairy Farmers of Ontario

Go-To-Market Plan

About FMG

Corporate Office

About FMG

Corporate Office